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Research and Reflect
Choose one of the discussion prompts below to research and write about. Please make sure you copy the topic as a title at the top of your post so we know what you are writing about.
· Describe two groups: one that serves as an aspiration reference group and the other that serves as a dissociative reference group for you. In what ways, if any, have they influenced your consumption patterns?
· Describe two groups to which you belong. For each, give examples of instances where the group has exerted (a) informational, (b) normative, and (c) identification influence on you.
· Develop two approaches to using reference group theory to reduce drug, alcohol, or cigarette consumption among teenagers.
· Find an example of a new product failure and discuss why you think it failed. Include terminology and theories from the chapter in your discussion.
· Describe two situations in which you have served as or sought information from an opinion leader. Are these situations consistent with the information you learned in this chapter?
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